Ok I’m just going to come out and say it – 2010 is the year of the mobile – at least in terms of using it as a viable marketing channel. The proof: in 2009 more internet enabled phones were sold than laptops. So consumers have the tools – we just need to use mobile marketing effectively and efficiently on behalf of our clients.
So what does that mean for Search Marketing. What is the lay of the land for mobile PPC and mobile SEO?
Mobile SEO seems a darker art than ‘traditional’ SEO – no one is really doing it. It’s like the web in the 90s all over again – brands are building mobile sites but not considering how people will find them.
When creating a mobile site you need to optimise the on page factors just like with a regular website. Good coding and content relevancy is still very important. Ensure a link from your main .com site is put in place to pass on some link juice and then set up a traditional link building campaign but from other mobile sites, mobile directories, social networks etc.
To research keywords for popularity there is a real lack of tools in the marketplace. The Adwords tool is the best place to find keyword volumes to prepare your mobile SEO programme. Another option is to first set up a mobile PPC campaign testing for highest ctr and volumes and use the results to influence your SEO. (more…)