Archive for June, 2010

Mobile Search Marketing – It's the Wild Wild West Again

Wednesday, June 30th, 2010

Ok I’m just going to come out and say it – 2010 is the year of the mobile – at least in terms of using it as a viable marketing channel. The proof: in 2009 more internet enabled phones were sold than laptops. So consumers have the tools – we just need to use mobile marketing effectively and efficiently on behalf of our clients.

So what does that mean for Search Marketing. What is the lay of the land for mobile PPC and mobile SEO?

Mobile SEO seems a darker art than ‘traditional’ SEO – no one is really doing it. It’s like the web in the 90s all over again – brands are building mobile sites but not considering how people will find them.

When creating a mobile site you need to optimise the on page factors just like with a regular website. Good coding and content relevancy is still very important. Ensure a link from your main .com site is put in place to pass on some link juice and then set up a traditional link building campaign but from other mobile sites, mobile directories, social networks etc.

To research keywords for popularity there is a real lack of tools in the marketplace. The Adwords tool is the best place to find keyword volumes to prepare your mobile SEO programme. Another option is to first set up a mobile PPC campaign testing for highest ctr and volumes and use the results to influence your SEO. (more…)

Useful Tips on How to Make Money on the Internet

Wednesday, June 30th, 2010

You’ve had all the spam emails claiming you can make hundreds or even thousands on the internet just by doing some small thing. Yeah, right, there’s near enough no chance those will work for anyone other than the spammer. So what can you do if you want to find out how to make money on the internet?

Start out by observing. It’s difficult to keep your wallet safely locked away at times – many of the people who advertise on the internet are world class copywriters who know exactly what buttons to push to get as many as people as possible to whip out their credit card. But you need to get a handle on what’s working online. Maybe you are drawn to pages and pages of text – the websites that look like they’re the sales page for War and Peace – or maybe you prefer the flashy videos and lots of noise. This kind of observation should start to become second nature.

Narrow down what you want to do. The subject of making money on the internet is massive. You need to focus and home in on just one thing. Do that well – ideally at least as well as your competition – and you’re going in the right direction.

Make yourself a shortlist of ten or twenty possible “businesses” you can run – selling stuff on eBay, making websites that get clicks for Google AdSense, all that kind of thing – but narrowed down by topic. So not just selling on eBay but selling non-allergenic hand made quilts with patterns that babies will like. Get really, really focussed. Almost stupidly so. Especially when you’re starting out, you need the “rush” of a quick sale and narrowing your focus will help here as you’ll likely be one of the very few people in the world who are meeting that exact need.

One sale a month is fine for this. Because you’re not limited to that one niche. You can move on to selling those same hand made quilts but this time those that appeal to grannies. And then baby boomers. And so on. (more…)